Art.420 iMedia Capstone Proposal
Assignments
Brainstorming
- Consider the assumptions of your concentration's discipline
- Brainstorm 20 ideas for possible capstone projects
- Refine 20 ideas to meet assumptions of your concentration
Revision: Narrowing the Field
- Through group work, narrow the field to your five best ideas
- Write a one-page summary for each idea. Include
the following:
- Define the Problem that the site intends to solve in a one sentence overview
- Describe the site focus
- Describe the intended audience
- Outline the site content
- Describe the navigational strategy
- Describe the design strategy, what the visual look of the site will convey and how you intend to do that
- Describe the production strategy (will you link pages only; include sound, video, animation; use java script behaviors; include slide shows, forms, or other kinds of content beyond text and image, etc.)
- Share your summaries and through group work, eliminate two ideas.
Creative Strategy Outlines
- Revise your summaries on two ideas and develop outlines that describe your project to your prospective client.
Thumbnail Roughs
- Develop thumbnail roughs for both of your ideas. Scan your drawn roughs for inclusion on your site proposal.
Digital Roughs
- Prepare an digital rough of your homepage (this can be a jpeg or gif without functionality, with or without description about how it will work), of secondary pages and of tertiary pages. This roughs should be templates for how your site might look.
Designing the Proposal
- Prepare a website that presents your ideas to your client(s) and documents your ideation process.
- Include your brainstorming, one page summaries, creative strategy outlines, thumbnail roughs, and digital roughs.
- Organize your proposal so that the client sees the "final" proposal first but has the option to explore your earlier ideation.
- Design this site to visually enhance your prospects of the client choosing your proposal. Be professional!